Wednesday, March 23, 2022


I do like a pun in a business name. Hairdressers do it best of course (Scissor's Palace, Curl Up and Dye, Hairport, Headmasters, etc).

But this church in King's Heath, Birmingham, is having a go, and I recently saw Triniteas on offer at another one...

RIP Martin Thomas

It was so sad to hear of the untimely and sudden death of Martin Thomas on 18 January this year. Martin was a lovely guy and one of those rare linguists who studied the relationship of language and layout. He joined our Simplification Centre team at the University of Reading to work on a multimodal corpus. 

Martin's doctoral thesis studied a genre in which graphics and text have to work together in a confined space for a very particular set of purposes: multilingual toothpaste packaging (Chinese/English). He built up quite a collection.

Long sentence which is convoluted and therefore hard to understand because it has too many nested clauses is found

Occasionally I run plain language training and it's good to teach with examples. Often I have to make them up because I can't find a real life example, so it's nice when a journalist does the job for me.

Thanks, Birmingham Mail:

Tuesday, October 12, 2021

That'll tell 'em

I recently saw this bridge in Lisburn, Northern Ireland - you have to ask: how big does this sign have to be. I can imagine each time it's hit, they make a new sign, each one bigger than the last.

The problem is that all communication requires a contribution by the reader. On your day off, driving your car, this sign does not address you. But if you forget that you're driving a double decker bus, it doesn't matter how big the sign is. It's all about relevance.

Thursday, August 12, 2021


In a taxi in Istanbul a year or two back I was impressed by the driver’s light (and more or less constant) touch on the horn. He was able to produce a light toot as a gentle prod, or a savage blast when necessary.

I’ve long wanted a set of horn buttons - a gentle toot to say hi to a friend I’ve spotted, or ‘I’m outside your house’. A klaxon to say ‘Oi, you just cut me up’, a loud but cheery one to say ‘watch out I’m coming round the corner’. 

Now Ineos have done exactly this on their new off-roader, the Grenadier. Brilliant.

But I still want some drum pads on the steering wheel to play along with the radio.

Monday, May 31, 2021

RIP Ken Garland


Ken Garland has died at the age of 92. I had this copy of his Graphics Handbook while still at school and was delighted to find him as a tutor when I went to study typography at Reading. According to Jonathan Bell's obituary just published in Wallpaper, this would have been his first year there, in 1971. I think it was Ken's concern for communication, not ornament, that sent me in the direction of information design, and I took his 1964 First Things First manifesto seriously: "We hope that our society will tire of gimmick merchants, status salesmen and hidden persuaders, and that the prior call on our skills will be for worthwhile purposes." 

Flicking through his collection of articles and lecture notes, A word in your eye, I recall how good a writer he was. There are subtle and appreciative obituaries there of Henry Beck, Alfred Wainwright, Anthony Froshaug and Ernest Hoch, beautifully observed, and I hope someone more capable than me will write one as good for him. Ken was hugely supportive during some difficult times following the launch of Information Design Journal, and I feel very lucky to have known him and to have been taught by him, and that my career took its direction from his ideals.                                                                                                             

Wednesday, March 31, 2021

Wednesday, January 20, 2021


This sign outside a church in Bath shows good design thinking. 

It's on a busy road but drivers might glance across.

We know it's a church. We know they meet on Sundays. The only thing that's worth saying legibly enough to be read at a glance is '10.30am'. And the sheer size of it gives a strong affordance of 'you're invited'.

Your call is important to them but they're busy helping other customers

After an awful customer service experience, you want to vent by writing it up on Trustpilot. But no one wants to read your fifty line rant.

So how about a simple scoring system, so you can say, for example:

"Cooperative Bank (to pick a brand at random... not really)
120 minutes time on phone
10 days to resolve my problem
225 Marks of Shame."

This way people would get a measure of the severity of distress caused but don’t have to relive it. The Marks of Shame would accumulate rather like the way they mark Olympic ice dancing, with each move given points for technical merit and artistic impression. For example, 

  • Each hour waiting on phone: 25 points
  • Each time The Four Seasons starts again: 10 points
  • etc... I'm sure you'll have your own favourites.
Addendum a week later: I've just remembered I blogged something similar a long time ago - it was a Beaufort scale for unclear documents. To remind you, the Beaufort scale describes wind force:

0. Calm. Ideas rise vertically from page to mind.
1. Light difficulty. Slower reading. Dictionary pages rustle.
2. Moderate difficulty. Reader lightly swaying; visible perplexity.
3. Difficulty. Head shaking, audible groaning.
4. Severe difficulty. Loud muttering, and music heard from helpline queue.
5. Very severe complexity. Foaming. Abrupt movement about room, with swearing.
6. Storm. Whole documents in motion, from table to floor.
7. Brainstorm. Considerable damage to conceptual structures.
8. Typhoo. Reader flattened in darkened room, with cup of hot sweet tea.

Tuesday, January 19, 2021

Throwing away the mail

I've just discovered the American poet Wendell Berry, who writes beautiful reflections on life, the countryside, the seasons, belonging. 

Throwing away the mail

Nothing is simple,
not even simplification.
Thus, throwing away 
the mail, I exchange
the complexity of duty
for the simplicity of guilt.

From The Peace of Wild Things, published by Penguin.

Friday, December 11, 2020


An oxymoron is when two contradictory terms are used together, usually for rhetorical effect – 'deafening silence', for example. 

How about this instruction from about how to return a chair that just collapsed after 2 years:

We’ve made our returns as easy as possible. All you'll need to do is:1)Re-package your item (they’ll need to be in the original packaging or a suitable alternative)...

No, Made, that's not as easy as possible. It's as difficult as possible. Who keeps the packing for furniture?

Sunday, November 15, 2020

The meaning of life?

On a church door in Italy. 

I know that's supposed to be a tourist guide in the top icon, but having just emerged from the Uffizi I'd seen a lot of images with a larger central figure with raised hand and a halo...

Incidentally, that's a man's hat in the icon - women are fine with hats, and in fact St Paul insisted on them.

Thursday, October 22, 2020

Dan Dare is 70

The comic book character Dan Dare is 70 this year. If you don't know of him, ask a sixty-something year old Brit who read Eagle comic as a child.

Here's my Dan Dare pop-up book:

Clive Richards has a theory that James Dyson's industrial design is entirely inspired by Dan Dare's spaceship.

What is easy is seldom excellent

The true saying "What is written without effort is in general read without pleasure" is usually attributed to Samuel Johnson. 

Well, most things like this seem to be attributed to Johnson, Churchill, Einstein or Twain.

Quote Investigator is a wonderful website for people who are suspicious of loose attributions. They think Samuel Johnson did use a similar expression ('What is easy is seldom excellent') but there are many precedents.

I could have done with them when we started the Simplification Centre. I collected quotes on simplification, including 'Einstein's' saying 'Everything should be made as simple as possible, but no simpler'. I assumed he probably hadn't said it but couldn't find any evidence either way. 

It turns out this attribution is a pretty good one, although it is a summary of something Einstein said. Quote Investigator concludes:
'...Einstein may have crafted this aphorism, but there is no direct evidence in his writings. He did express a similar idea in a lecture but not concisely. [Composer] Roger Sessions was a key figure in the propagation of the saying. In fact, he may have crafted it when he attempted to paraphrase an idea imparted by Einstein.'

Rupert is 100!

Ten years ago I posted about the 90th anniversary of Rupert Bear. Well, it's now his centenary and there's an exhibition planned for 7th November in Canterbury, home of his creator Mary Tourtel. And Royal Mail has issued a special set of stamps.

I recently bought this artwork at auction. It claimed to be an original by Alfred Bestall, the artist who created the famous multi-layered format that I see as an information design archetype. I know it couldn't be, as it's dated 1994, and Bestall died in 1986.

It turns out to be artwork used when this particularly story was re-used by the Daily Express in 1994. It is a copy of Bestall's monochrome artwork which has been hand coloured for the republication. 

This information was very helpfully supplied to me by John Beck, Secretary of the Followers of Rupert Bear. He commented:
"An interesting item and the story is indeed Bestall's and the date noted above it is in the hand of Ian Robertson who was the Rupert Editor at the time this was reprinted in the Express.
The story is Rupert and Raggety and the reprinted story used 27 of the original 40 panels.
It would appear that the Express have used a b/w copy of Bestall's original artwork and someone has coloured it for reproduction in the newspaper. Who the colourist is I do not know but they were using Gina Hart as a colourist at the time so it could be she.
How this escaped from their archives I cannot speculate but it is an interesting and unique item."
I love that job title: Rupert Editor. 

Shall We Dance?

Simplification often involves pruning information that has grown too long. It's often grown too long because of ill discipline in the writing process – we forget what and why we're trying to communicate, and each thought sparks off another. 

The wonderful Eric Blore shows how it's done in this clip from the Fred Astaire film Shall We Dance? 

Monday, October 19, 2020

Spellchecker for fraudsters?

When banks warn you about fraudulent emails, they always advise you to look out for spelling mistakes. But why is it that the fraudsters can't spell or recruit a reasonably literate criminal to proofread for them. I think there's an opportunity here. 

Here's one I got today: 

Yep, definitely dodgy I'd say.

Tuesday, October 13, 2020

That's what I call personalisation

How did Tesco know that's how I was feeling that day? 


No thunderbolts


Bearing in mind this is outside a church, who exactly is the No Thunderbolts sign on the bottom row directed at? Zeus no longer lives here.

Friendly prohibitions

I love a friendly sign, when you're in a friendly place like a garden. 

Things you can't do, drawn nicely

Visiting the Uffizi in Florence, it was refreshing to see graphic prohibitions that don't try to be traffic signs. I don't think I've seen this way of showing a negative on a public sign before (rather than a smartphone app).

A warning or a promise?

On not jumping to conclusions

We thought it pretty odd to find a You Are Here map just outside the gents at Pisa airport. But then we noticed the tactile path leading to it. It's a 3D map for people with sight impairment. So pretty good.

Icon grammar


Double negatives are controversial. Pedants may think that 'I didn't do nothing' means 'I did it', but we all know the second negative is an intensifier.

So hopefully this doesn't come across as 'Don't use the litter bin'. But risky.

RIP Harold Evans

The great journalist and editor Harold Evans died on 23 September this year. Simon Schama wrote in Time magazine's obituary that Evan's career was 'a supreme reminder of the indispensability of fearless journalism to a democracy grounded in truth', and that he 'showed time and again that the hard work of uncompromising investigative reporting could defeat cowardly cover-ups, corruption and conspiracies of lies. He wrote and he edited with a fistful of facts.' Timely remarks for today.

He played a significant part in our smaller world of information design. As the obituary in his old paper The Times put it: 

'Evans believed good newspaper design, rich in striking photographs and explanatory graphics, was essential to good storytelling and his interest in appearance extended to the choice of typeface in headings and text. This visual preoccupation led him to write the book series Editing and Design and, with the help of his inspirational head of design Edwin Taylor, Pictures on a Page, which elevated newspaper design to a fine art.' 

As you would expect from a journalist, he was a prolific writer and his books on newspaper design and photojournalism were hugely helpful for the work we did on graphic formats at the Open University. Under his leadership, The Sunday Times was a pioneer of what we now call infographics, and his co-author of Pictures on a page, Edwin Taylor, spoke at the first Information Design Conference.

Journalists explain complex issues to their readers, and information designers have a lot to learn from them. I was proud that Harold Evans agreed to be on the editorial board of Information Design Journal when we launched in 1979.

Wednesday, September 16, 2020

Covid19 notices and their tone

Equal opportunity icons at River Island.

You can't tell if people are smiling under a mask. In this case I suspect not.
Do you ever need the word Notice? It started as a verb (as in 'take notice' or 'look!') but now it's a noun. And it's a waste of a headline. 


Too Much Information Did Not Read

Way Too Much Information Did Not Read

Linking safety to the reason you're here. Some churches are using 'Stay safe. Love one another'. Also nice.

Fair comment

Public signs should include a comments section, or in this case some FAQs to explain why this road is closed but no work is happening (Margate again). 



Don't you just love a decisive notice? Seen on a recent trip to Margate.


Monday, August 17, 2020

A minor character

I confess to googling myself, and have discovered I am a PG Wodehouse minor character.

Well, I'll settle for 'a benevolent-looking man, with a pair of mild blue eyes behind his spectacles'. Could be worse...

Thursday, August 06, 2020

What 3 TVs

If you try to choose a TV you could find yourself comparing the merits of a LG 55UN80006LA, Samsung UE50TU8507UXXU or a Sony KD55XH8096BU. Or how about a Panasonic TX-50HX580B?

You have no hope of retaining any of these model names in your head. So how are you supposed to think through your decision, read reviews and find the model online, or check where the cheapest price is. You can cut and paste and search, but the algorithms are ahead of you and insert other models into the search results.

The electronics industry could learn from What3words. This is the brilliant app that assigns a unique set of three random words to each 3m square of the planet. So GPS co-ordinates 51.520847, -0.19552100 become filled.count.soap.

You could ask... why not just give the GPS coordinates? Well just try reading those out accurately when you're calling mountain rescue. What3words is a brilliant tool that understands that most humans can remember words a lot better than they remember numbers. It's information design, actually.

So I look forward to the day when I can choose my next TV that way. How about a Panasonic boot.fidget.balloon or a Samsung stapler.butterfly.fruitcake?

Seriously, which of these is the easiest to remember?

Tuesday, August 04, 2020

Which? best buys: I don't buy this format

Which? the consumer testing magazine and website, can be remarkably dense sometimes. We were looking at food mixers and Kenwood have done brilliantly in bagging the top four Best Buy slots.

Well done, Kenwood. The red one was best, then the white one, then the cream-coloured one, then the black one. Yes, they are the same mixer in different colours. 

Assuming they don't actually test the different colours separately, I reckon this is an information design problem. This format doesn't allow them to do the sensible thing and present this as one product with colour variants.

They could just call it the 'Kenwood KMix KMX754...', and the next column could list the colour variants.

Sh*t, S**t, S***

A friend remarked approvingly that I used the word 'shit' in a recent post. It's odd how words shift their position on the spectrum of rudery (or should that be prudery).

My late mother, who would have given Hyacinth Bucket a run for her money (although she was the real thing), would use the word freely (as in 'I've put chicken shit on my roses'), as a straight synonym for manure. 

I always think that when a newspaper prints a coyly bleeped word like 'sh*t' it forces me to think of all the rude words I know that might fit - not very edifying. Sometimes I'm stumped which makes me feel rather naïve.

I mentioned this in this blog a few years ago, after seeing the word 'w***e' in a headline. Click here for the answer, which disappointingly isn't even rude (unless someone is using to describe you). 

End of the Argos catalogue, end of an era

The Argos catalogue is no more. If you are the reader of this blog who lives outside the UK, I should explain that this was like a mail order catalogue but no mailing was involved. Argos has stores in every town, where you can/could browse a catalogue and order every kind of stuff, which was stored in a back room, mostly not on display. It inevitably moved online, and after acquisition by Sainsbury's the stores are moving to supermarkets.

Argos does a remarkable job of making a wide range of stuff available in small towns which now longer have specialist shops. At one of our early summer schools the host institution failed to supply a projector... so we popped out to Argos and bought the one we still use. 

Some of the vox pop comments in radio interviews struck a chord. Most homes had an Argos catalogue and in the pre-internet days it gave kids access to window-shopping. Families would browse the catalogue together and plan purchases, voice their aspirations and drop birthday present hints.

I'm not sure what the current figures are, but when Argos was a client in the 2000s the figures were astonishing and surprising: for example, they were one of the largest jewellers, furniture retailers and suppliers of electrical goods. Most of the photographers in Milton Keynes where they were based seemed to be sustained by product shots for the catalogue.

The production of the catalogue was a major operation involving five or six printing plants around Europe, and several binderies. They were delivered on pallets near the door of Argos stores for people to take home. When we asked about recycled paper it emerged that there wasn't enough recycled paper in Europe to print the Argos catalogue.

Every now and again they would ask us to review a particular aspect of the catalogue and propose improvements. We treated these projects as exercises in decision support, helping people to choose what features and qualities they needed, and which products had them. We would produce beautifully crafted explanations which were then made rather naffer by in-house designers to fit in with the brash Argos brand.

It was a fascinating encounter with the world of retail. For example, Good Better Best: a typical product range has to have basic products (good), an average products (better) and a top end (best). Some customers will invariably buy from one of these relative price points. 

When we worked on the Argos jewellery section, it included a diamond ring priced well over £3,000  although the average jewellery purchase was under £10. No one I spoke to could remember the expensive ring ever being sold but its job was to be Best and lift the image of the Argos jewellery brand. The recipient of a gifted ring could not know for sure that the giver was a cheapskate.

Friday, July 31, 2020

Why do flies shit on our HomePod?

It's a little hard to see in this picture, but there are several black flies sitting on our black Apple HomePod, which has dots of black fly shit on top. Why do they do it? There's nothing in the user guide.

Oddly enough I haven't seen this commented on. It's rare to get a dead end on Google.

Things you can't do in Madeira

Following the popular series of posts 'Things you can't do...' (2013), here's what we weren't allowed to do in Madeira last year.

I particularly like 'no walking on stilts near ladies', and 'don't do a poo while walking on water', although it meant the holiday wasn't much fun.

Wednesday, July 01, 2020

Gender neutral icons

Classic Isotype charts are sometimes referred to as 'rows of little men'. But how could we instead show rows of little persons?

I love this gender neutral icon which Tesco are using in their supermarkets. Just by stretching the arms out a little, it allows people of any gender identity to see themselves in it - it could be wearing a dress (or have wider hips) or perhaps its arms are just positioned like this.

The Noun Project has various other attempts:
The one on the left by Dan Brunsdon is typical of solutions which just combine icons - not so much gender neutral as both-genders. 

 I quite like the right hand one by James Walker, with its suggestion of hips.