My occasional notes on simplification, information design, clear writing and the like
Tuesday, March 15, 2011
Yellow Pages shrinks further
The once mighty Yellow Pages is shrinking in the face of internet competition, and now they've literally shrunk the book itself. Ours arrived today and the print is so small I thought it was a contract needing my signature.
Odd thing is that the paper edition is really only useful for people without a PC, many of whom are elderly... who happen to be just that part of the population who struggle with tiny type.
One good thing is that most of the opticians seem to be on to this and have large print ads.