I've changed the name of my blog to reflect a new multidisciplinary research centre that I'm planning, called the Simplification Centre. It will help government departments, businesses, and regulators to simplify communications about complex topics such as tax, financial services, and health. I'm moving to the University of Reading to set it up this September.
One problem with the word 'simplification' is that it's not simple. That's why my temporary logo leaves out a syllable. Who knows, it could catch on. After all, there is a precedent. So many people find 'quantitative' such a mouthful that it's only a matter of time before 'quantative' gets into the dictionary through usage.