My occasional notes on simplification, information design, clear writing and the like
Saturday, November 12, 2011
Green and black
Hey, Shell, what are you thinking of? Green is the colour code for petrol, black for diesel. So it's not surprising that I nearly put diesel into my car instead of petrol.
It doesn't help that the green brand name is positive (dark on light) and the qualifying word 'diesel' is negative. It's hard to see both at once, as this older
Share to Twitter
Share to Facebook
Share to Pinterest