The story is about people in housing benefit. The stock image is of the Barbican in the City of London, where one bedroom flats fetch over £900,000. I suspect that few residents are getting housing benefit.
The story is about female employees at tech firms being offered the chance to put off having children by having their eggs frozen. "Find me a picture of some frozen eggs", the art director cried.
The story is about Bitcoin. Every story about Bitcoin has a picture of a coin. But the whole point is that it's not a coin.