After an awful customer service experience, you want to vent by writing it up on Trustpilot. But no one wants to read your fifty line rant.
So how about a simple scoring system, so you can say, for example:
"Cooperative Bank (to pick a brand at random... not really)120 minutes time on phone10 days to resolve my problem225 Marks of Shame."
This way people would get a measure of the severity of distress caused but don’t have to relive it. The Marks of Shame would accumulate rather like the way they mark Olympic ice dancing, with each move given points for technical merit and artistic impression:
- Each hour waiting on phone: 25 points
- Each time The Four Seasons starts again: 10 points
- Eine Kleine Nachtmusik: also 10 points
- Each interruption of The Four Seasons, which you were beginning to enjoy, to tell you that your call is important to them: 5 points
- Each minute listening to messages trying to deflect you to their website, which didn't answer your question, which is why you're calling now: 10 points
- Are they busy helping other customers? (Shame on you for resenting the delay): 10 points
- Each transfer to another department: 15 points
- Each time data policy explained: 5 points
- Each premature customer satisfaction survey: 25 points (seems harsh, but we need to come down hard on smugness)
- Each time you swear out aloud although you don’t normally swear much: 10 points
- Each time you hear yourself making sarcastic remarks to the robot voice even though you know it's a robot.